Client - Chevrolet - Part 1 - The history

The Chevrolet (Mark of General Motors) was a great account consult than i have here in my city. In 2,5 years working like a Marketing Consultant, i developed many jobs with great result. We obtained elevate the sell rate 40% all chevrolet sells in the city. The Chevrolet is the great sucess case that i had and the most important consult than i did.

My work with chevrolet start with a local Chevrolet car-store, Tambaí Motor. The Tambaí Motor is locate in a small city called Bayeux around the capital João Pessoa. Bayeux is a city with almost 200.000 people with low money. In Brazil, the National Chevrolet only give concession to 2 official car-stores for cities until 800.000 people. In the time that the Tambaí was installed, João Pessoa only have 700.000 people and Bayeux around 100.000. To install a new official Chevrolet car store in João Pessoa region, was choice the Bayeux city, becouse the automobilist market was grow up, and others Cars Companys was did installed here.

The Group than had the conssession to open the Tambaí Motor was "Dão Silveira Group". Everything happen maybe 20 years ago, i was a scholl studant yet. The car sells market grow up so much more than 8 years, when the things beginig cold. When the Tambaí Motor complets 10 years, more or less, the Dão Silveiras group sell the company and Chevrolet conssesion to Cavalcantti Group.

The Cavalcantti Group take the Tambaí Motor with a terrible stage and many adminitrative problems. Other Carstores in the region saled many cars at mouth. The first saled around 140 cars/mounth for the time being the Tambaí Motor saled only 10 or 15 cars/mounth, occupied the last posicion in the list than had 25 official company´s carstores.

When the Cavalcantti Group take over the company´s control i was called to Victor Cavalcantti, the Tambaí Motor Chief Executive Officer. At realy, i was buying a car in the store and Victor cames talk with me and made me a propose. I accept the propose and begun a consult for the company.

This happen 6 years ago, when i had 22 years and started my professional carrer like Marketing Consultant and Advertiser. I worked in advertising agencies once, in the creation and plan seccion. I worked like Communication Design too in public officers. I was young with the brain burns and accepted the challenge.

My story with the Chevrolet and Tambaí begin now. To be continue...